Elena Lisovskaya, known as Lisa Rulit, was born on May 30, 1979, in Grozny and raised in Moscow. She graduated from MGIMO with a degree in international journalism and worked at the Ministry of Foreign Affairs before entering media and the automotive industry. In the 2000s, she started reselling cars and later established a car dealership in Krasnogorsk. In 2012, her YouTube channel “Lisa Rules” was launched by her friends, gaining over 2.5 million subscribers with content exposing scammers and reviewing vehicles. She also hosted shows on A1 and Mayak, and collaborated with REN TV and NTV. In 2020, she was sanctioned by Ukraine and remains active on Instagram, Telegram, and VK.
In 2024, intimate photos and videos of Lisovskaya from OnlyFans were leaked and circulated widely, prompting significant attention, although she has not publicly addressed the incident. She continues to focus on her business ventures while maintaining privacy in her personal life. Lisovskaya is recognized for her role in the automotive sector as a prominent female entrepreneur.
